- integrated marketing communications
- Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other.
Big dictionary of business and management. 2014.
integrated marketing communications
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Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share … Marketing dictionary in english
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
integrated marketing — UK US noun [U] MARKETING ► a type of marketing in which a company s sales people, advertising, website, etc. all give the same messages about its products: »The consistency of the brand message is the key concept of integrated marketing. »an… … Financial and business terms
Marketing communications planning framework — The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the… … Wikipedia
integrated marketing communications concept — /ˌɪntɪgreɪtɪd kəmju:nɪ keɪʃ(ə)nz ˌkɒnsept/ noun US the concept or principle that a company should link all its promotions, either of its own image or of the products and services it sells, in a consistent way on several different levels … Marketing dictionary in english
marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… … Financial and business terms
McMillan integrated marketing — Infobox Company company name = McMillan company company type = Private company slogan = foundation = 1996 location = Ottawa, Ontario, Canada San Francisco, California, USA key people = Gordon B. McMillan, President Chief Creative Officer industry … Wikipedia
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
